The Company
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Palm Springs Modern Tours grew out of Robert Imber's love of architecture and his insatiable desire to share that love with anyone who would let him show them the desert's modern marvels. The passion grew naturally into a business, and for over ten years Robert has been doing what he loves most - showing Palm Springs' incredible architecture to visitors and telling them stories that only an avid, irrepressible architecture buff and preservation advocate would know.
Today Palm Springs Modern Tours is the source for the most knowledgeable, in-depth architecture tours in the area. The company has welcomed thousands of tour goers including accomplished architects and architectural historians, working design professionals, artists and art enthusiasts, amateur architecture fans and curious visitors looking for an entertaining, informative introduction to mid-century modern design. When you set out to look for mid-century modern Palm Springs during your visit, make sure to let Palm Springs Modern Tours be your guide. Founder, Owner, Guide, Robert ImberRobert Imber is a lifelong visitor and ten-year resident of Palm Springs who's been a vocal and active advocate for architectural preservation for more than twenty-five years. He is a Trustee of the California Preservation Foundation (CPF) and was founding member of the Palm Springs Modern Committee (PSMODCOM), where he serves on the Board of Directors and is chairman of the Education Committee. Robert was founder and director of MUSARCH, a museum of architecture in John Lautner’s "Alto Capistrano" in San Juan Capistrano, CA, and is executive producer of the documentary, Desert Utopia: Mid-Century Architecture in Palm Springs. Author, preservationist, historian and ambassador, Robert was recipient of Palm Springs Life Magazine’s “101 Most Influential”; the Palm Springs Bureau of Tourism Tourism Partner of the Year; and the 2009 PSMODCOM Preservationist of the Year award. Originally from St. Louis, MO, Robert has served on various boards including the NEWSCHOOL Arts Foundation at the NEWSCHOOL of Architecture and Design, San Diego, CA, and the San Clemente Historical Society, San Clemente, CA.
The Vehicle
Palm Springs Modern Tours take place in a comfortable, climate-controlled Honda mini-van (with nice big windows) that seats a maximum of seven passengers. No microphones or headsets, just a casual conversation as Robert takes the wheel, tours the town and tells the stories.
Palm Springs Modern Tours is licensed by the State of California Public Utilities Commission, License Number: PSG0028675
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Coachella Valley Savings and Loan, E. Stewart Williams, 1960
Park Imperial South Condominiums, Barry Berkus, 1960
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Website: Layout, copy and photography (unless otherwise noted) by Trevor O'Donnell, Copyright © 2013, Palm Springs Modern Tours
